Originally Published on 04/01/05 by the Fresno Bee
by Mike Osegueda

 

Coley Cole Refines His West Coast Rap

Goldplated Straitjackets
Coley Cole

Coley Cole was a hard guy to get hold of this week.

Tuesday marked the release of his debut solo CD, "Goldplated Straitjackets," and it has him on the move.

"It's been crazy," the fast- flowing rapper said, finally reached at his home in Santa Cruz on Wednesday. He was re- covering from his release party the night before.

Coley Cole, real name Cole Dyar, is a Visalia emcee who moved to Santa Cruz for college. He graduated in December with a degree in sociology and has stayed in Santa Cruz while his music career begins to take off. He's a part of the Santa Cruz collective Lost and Found Gen- eration, whose Grad School Music put out Cole's CD. Most of the songs on the album, however, were recorded in Fresno under the watch of local producer Hecktik.

"Goldplated Straitjackets" shows a more mature Coley Cole than the one who is known as an accomplished battle rapper in the central San Joaquin Valley. He handled a good portion of the production himself and his flow, cadence and rhyme patterns have all stepped up a notch.

Lineup: Coley Cole on rhymes and beats with help from emcees Aesop, Diego Redd, Infored, Sole Profit, Oldominion and his Lost and Found Generation crew. Additional production from Hecktik and F-Plus.

Style: "It's hip-hop, but it's a little more technical," Coley Cole says. "I try to call it dark, funky soul. I try to keep my boom-bap roots, but try to do what I can with my artistry."

Sales pitch: "It's a new style of West Coast rap that I don't think many people have heard enough," he says. "Kids all over the nation will like it, but it's definitely got that West Coast flavor."

Influences: Pharoahe Monch, Spice 1, Oldominion and Masta Ace.

Trivia: His single "Goldplated Hustla," did well on college radio, reaching No. 13 on the Rap Attack national charts and hitting No. 1 in Canada and Montana.

It could be the soundtrack to: "My homies put it on their Xbox, and they said they were playing Halo 2 to it," Coley Cole says. "Maybe that."

Check them out live: He has a show April 9 in Petaluma and April 23 in Los Angeles, but nothing scheduled locally. "We're working on it," Cole says.

For sampling purposes: Get online at check out www.lostandfoundgeneration.com and www.myspace.com/lfg.

Key tracks: "Goldplated Hustla," "Goldplated Straightjackets," "Sequoia Slump" and "The Eternal Curse (Money)."

Buy it at: Nationwide at Tower Records locations, at FTK, online at www.amazon.com, www.bestbuy.com and the Lost and Found Web site.

Cost: $8-$12.

Find out more: At www.lostandfoundgeneration.com.